Reliance Industries Limited (RIL) has initially launched JioMart in Navi Mumbai, Thane, and Kalyan. The company is deploying an online-to-offline (O2O) marketplace business model to take on Amazon and Flipkart.
source https://gadgets.ndtv.com/internet/news/jiomart-reliance-e-commerce-venture-amazon-flipkart-competitor-2156728
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